MapQuest.AOL.Verizon: Convention Experience

Mapquest Convention Experience

1. The Business Problem

How do we create a cool, engaging and fun experience at CES? The creative brief challenged us to create something cool that showed how data moved over a city grid, which resulted in the data coming together to form a heart beating. So we went to work.

 


 

Our Solution

Our Solution

The Sleeping Giant team worked night and day to create a 24-foot animation wall, which garnered lots of attention for MapQuest, despite the ubiquitous grandeur of CES. Their successful CES experience helped shed light on their new Big Data solution and created an environment that fostered discussion and drove engagement.

   Business to Business

Business to Business

2. The Business Problem


How do we create a different kind of Business-to-Business website, one that helps clients sign up and use their API's more easily, while reducing customer support and driving social chatter amongst their community?

Our Solution

Our Solution


Our team built a 3D visual mapping experience to attract community members. Then we focused on the UX to make it easier for the community to flow through the experience, find information when they needed it, and buy more services- all while reducing customer support.

   MLB: "Key to the City" Online Experience

MLB Key to the City Online Experience

3. The Business Problem


How do we share our "Key to the City" stories in a more approachable manner, and to grow our following? It was time to take their MLB experience to the next level, but they weren't sure how to get it there.

Our Solution

We created an engaging, fun online experience where community members could watch each episode of "Key to the City" while getting to know the various MLB host cities.

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NITE IZEBrand Therapy, Packaging & Media Package

GAIAIdeation, Animation, Campaign & Development

MAPQUEST. AOL. VERIZONIdeation, Video Production, Software Development & UI/UX

CROCSIdeation & In-store Animation Experience

INTELOnline Interactive Game Experience

TOMTOMSales Application, Design & Brand

Sally HansenBrand, Shopper Experience

Guess Your SongsProduct Development: Music Platform & Mobile Security Platform

  

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Located in Denver, CO  

 

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All trademarks mentioned belong to their owners, corporate & company names are registered trademarks of their respective companies and are used for purposes of explanation, without implying a violation of copyright law.