The Business Problem

How can one brand cater to the needs of a multifaceted customer, while breaking away from the sea of sameness? It’s not just a variety of colors they crave, but also texture, style, and individuality. 

Solution

Over the course of 2 weeks, the team visited different nail polish retailers. They observed shoppers choosing polishes, various colors, and in several cases, even saw shoppers open a bottle of polish to try it on their own fingernail, or on the display. 

We aim to understand the nuances that comprise an individual. And believe self-expression arises from embracing all your sides. - When it comes to nail care, sometimes a safe bet is best, while other times call for a brave personal statement. - So, whoever you are, whoever you want to be, we have you covered. - Let Sally Hansen nail & treatments help you express all your sides every time you shop.