THE CONSUMER EMOTIONAL INDEX (CEI)

THE CONSUMER EMOTIONAL INDEX (CEI)

THE CONSUMER EMOTIONAL INDEX (CEI)

Mindsets have changed more in 2020 than the previous ten years. Change on this scale means you can’t talk to your customers and/or community the way you did earlier this year.

Sleeping Giant’s Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behavior of communities and individuals who live similar lifestyles, within a particular community. Understanding this is the first step to developing a deeper relationship with a brand’s community, which is needed as we are all experiencing a societal level trauma informed moment. 

At Sleeping Giant, we’ve been studying how brands engage with the lifestyles that make up their communities since 2003. Our team of senior marketing and business execs, psychologists, researchers, and professors have been applying psychological theories to marketing strategies for many years and the results speak for themselves.

Our processes were not developed overnight, we’ve been working on these insights since the company began. Our internal processes and strategies uncover insights that typically go unnoticed.

We’ve launched the CEI, so others can easily understand how communities are feeling, what members are thinking, and their behaviors. This helps us know what lifestyles a brand’s community is comprised of, and the right timing and right action for communication.

 

THE PANDEMIC PARADIGM SHIFT

The impact of unexpected trauma has been coupled with a mind boggling amount of change, all of which happened seemingly overnight. So, we must take a moment to understand how a trauma informed perspective will facilitate new communication insights that will foster a deeper relationship with our communities than ever before. 

Brand messaging has simply become more difficult today than in 2019. A hollow response just to make the sale will ensure a brand’s failure. To be successful, we must engage with our communities in an authentic way that goes beyond optics to reflect real values and right action within the communities we serve. This is what the CEI offers—a way to develop the kind of legitimate relationship that we all talk about, but most brands find impossible to create.  

If you are looking to create a more real, intimate, deeper engagement than ever before with your community, please contact us. We’ll help you understand who they are feeling, and what they need from you.

Mindsets have changed more in the last three months than the previous ten years. Change on this scale means you can’t talk to your customers the way you did just a few months ago.

Sleeping Giant’s Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behavior of communities and individuals who live similar lifestyles, within a particular community. Understanding this is the first step to developing a deeper relationship with a brand’s community, which is needed as we are all experiencing a trauma informed moment. 

At Sleeping Giant, we’ve been studying how brands engage with the lifestyles that make up their communities since 2003. Our team of senior marketing and business execs, psychologists, researchers, and professors have been applying psychological theories to marketing strategies for many years and the results speak for themselves.

Our processes were not developed overnight, we’ve been working on these insights since the company began. Our internal processes and strategies uncover insights that typically go unnoticed.

We’ve launched the CEI, so others can easily understand how communities are feeling, what members are thinking, and their behaviors. This helps us know what lifestyles a brand’s community is comprised of, and the right timing and right action for communication.


THE PANDEMIC PARADIGM SHIFT

The impact of unexpected trauma has been coupled with a mind boggling amount of change, all of which happened seemingly overnight. So, we must take a moment to understand how a trauma informed perspective will facilitate new communication insights that will foster a deeper relationship with our communities than ever before. 

Brand messaging has simply become more difficult today than in 2019. A hollow response just to make the sale will ensure a brand’s failure. To be successful, we must engage with our communities in an authentic way that goes beyond optics to reflect real values and right action within the communities we serve. This is what the CEI offers—a way to develop the kind of legitimate relationship that we all talk about, but most brands find impossible to create.  

If you are looking to create a more real, intimate, deeper engagement than ever before with your community, please contact us. We’ll help you understand who they are, how they are feeling, and what they need from you.

 

Mindsets have changed more in the last three months than the previous ten years. Change on this scale means you can’t talk to your customers the way you did just a few months ago.

Sleeping Giant’s Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behavior of communities and individuals who live similar lifestyles, within a particular community. Understanding this is the first step to developing a deeper relationship with a brand’s community, which is needed as we are all experiencing a trauma informed moment. 

At Sleeping Giant, we’ve been studying how brands engage with the lifestyles that make up their communities since 2003. Our team of senior marketing and business execs, psychologists, researchers, and professors have been applying psychological theories to marketing strategies for many years and the results speak for themselves.

Our processes were not developed overnight, we’ve been working on these insights since the company began. Our internal processes and strategies uncover insights that typically go unnoticed.

We’ve launched the CEI, so others can easily understand how communities are feeling, what members are thinking, and their behaviors. This helps us know what lifestyles a brand’s community is comprised of, and the right timing and right action for communication.

THE PANDEMIC PARADIGM SHIFT

The impact of unexpected trauma has been coupled with a mind boggling amount of change, all of which happened seemingly overnight. So, we must take a moment to understand how a trauma informed perspective will facilitate new communication insights that will foster a deeper relationship with our communities than ever before. 

Brand messaging has simply become more difficult today than in 2019. A hollow response just to make the sale will ensure a brand’s failure. To be successful, we must engage with our communities in an authentic way that goes beyond optics to reflect real values and right action within the communities we serve. This is what the CEI offers—a way to develop the kind of legitimate relationship that we all talk about, but most brands find impossible to create.  

If you are looking to create a more real, intimate, deeper engagement than ever before with your community, please contact us. We’ll help you understand who they are, how they are feeling, and what they need from you.

Mindsets have changed more in the last three months than the previous ten years. Change on this scale means you can’t talk to your customers the way you did just a few months ago.

Sleeping Giant’s Consumer Emotional Index (CEI) explores consumer feelings, attitudes, and behavior of communities and individuals who live similar lifestyles, within a particular community. Understanding this is the first step to developing a deeper relationship with a brand’s community, which is needed as we are all experiencing a trauma informed moment. 

At Sleeping Giant, we’ve been studying how brands engage with the lifestyles that make up their communities since 2003. Our team of senior marketing and business execs, psychologists, researchers, and professors have been applying psychological theories to marketing strategies for many years and the results speak for themselves.

Our processes were not developed overnight, we’ve been working on these insights since the company began. Our internal processes and strategies uncover insights that typically go unnoticed.

We’ve launched the CEI, so others can easily understand how communities are feeling, what members are thinking, and their behaviors. This helps us know what lifestyles a brand’s community is comprised of, and the right timing and right action for communication.

THE PANDEMIC PARADIGM SHIFT

The impact of unexpected trauma has been coupled with a mind boggling amount of change, all of which happened seemingly overnight. So, we must take a moment to understand how a trauma informed perspective will facilitate new communication insights that will foster a deeper relationship with our communities than ever before. 

Brand messaging has simply become more difficult today than in 2019. A hollow response just to make the sale will ensure a brand’s failure. To be successful, we must engage with our communities in an authentic way that goes beyond optics to reflect real values and right action within the communities we serve. This is what the CEI offers—a way to develop the kind of legitimate relationship that we all talk about, but most brands find impossible to create.  

If you are looking to create a more real, intimate, deeper engagement than ever before with your community, please contact us. We’ll help you understand who they are, how they are feeling, and what they need from you.

Correspondents who felt scared also felt...

Correspondents who felt sad also felt...

Correspondents who felt mad also felt...

Correspondents who felt joyfull also felt...

Correspondents who felt hopeful also felt...

Correspondents who felt comfortable also felt...

IN THIS REPORT WE EXPLORE

IN THIS REPORT WE EXPLORE

  • Feelings, demographics, psychographics, attitudes, habits, and hobbies of 30+ lifestyles.
  • How different lifestyles would like to be communicated with. 
  • How habits are changing now, and into the future.
  • How different lifestyles feel about what brands do, and how they do it.
  • Media usage and preferences, by category and platform.
  • Feelings, demographics, psychographics, attitudes, habits, and hobbies of 30+ lifestyles.
  • How different lifestyles would like to be communicated with. 
  • How habits are changing now, and into the future.
  • How different lifestyles feel about what brands do, and how they do it.
  • Media usage and preferences, by category and platform.
  • Feelings, demographics, psychographics, attitudes, habits, and hobbies of 30+ lifestyles.
  • How different lifestyles would like to be communicated with. 
  • How habits are changing now, and into the future.
  • How different lifestyles feel about what brands do, and how they do it.
  • Media usage and preferences, by category and platform.
  • Feelings, demographics, psychographics, attitudes, habits, and hobbies of 30+ lifestyles.
  • How different lifestyles would like to be communicated with. 
  • How habits are changing now, and into the future.
  • How different lifestyles feel about what brands do, and how they do it.
  • Media usage and preferences, by category and platform.

Would you like to subscribe to the CEI Quarterly? We’ll contact you to arrange a meeting to learn more about your brand, goals, and the lifestyles that comprise your community.Would you like us to contact you to discuss our research, and/or additional projects?Would you like to receive our free report?Would you like to be included on our email list?

  

  

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