FOCUS GROUPS

EXPERIENTIAL FOCUS GROUPS

Sleeping Giant awakens consumers and heightens their senses by utilizing creative environments and culinary arts. Our method proves that creative environments and culinary presentations inspire more dynamic insights and honesty from our participants. Over the course of 2-4 hours, we ask each of our guests to be constructive and share their truth in the moment about your brand and/or products.

We combine diverse groups from our Street Team, and members from your own brands' community reveal insights about your products, brand, and/or strategy. Our Street Team is a diverse group of 100+ members spanning generations, cultures, careers, and education levels. Ultimately, we use every ounce of data to help us understand your company's true ethos.

Each event is curated specifically for your brand and often includes dinner in a creative dining venue featuring a custom food and beverage menu designed to heighten the experience and unveil what our members truly believe. 


Our clients learn a lot from these events, including:

  • Brand, product awareness, and recognition
  • How a brand is perceived
  • Product launch groups  
  • How to solve persistent problems
  • Product ideas
  • Prototype ideas
  • Product reviews
  • Feature suggestions
  • Change of attitude over time
  • Product surveys
  • Packaging improvements
  • Brand / product perception
  • Top secret stuff
  • Social media followers
  • Pricing strategies
  • Product cognition
  • User-generated content
  • Event ideas
  • Product usage
  • Product sales
  • Purchase consideration
  • Opinions about in-store displays and signage
  • What’s important to customers, community members
  • Brand ambassadors

  

Join our Street Team

Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.

Our Street Team is comprised of 100+ diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

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Located in Denver, CO  

 

© 2019 Sleeping Giant Solutions, LLC.

All trademarks mentioned belong to their owners, corporate & company names are registered trademarks of their respective companies and are used for purposes of explanation, without implying a violation of copyright law.