Identify the conscious and unconscious feelings and beliefs of our communities
Identify the conscious and unconscious feelings and beliefs of our communities
Identify the conscious and unconscious feelings and beliefs of our communities
Identify the conscious and unconscious feelings and beliefs of our communities
Identify the conscious and unconscious feelings and beliefs of our communities
SGLabs has developed a variety of methodologies and models to understand a brand's community. Together, these help our clients and partners truly “know” their consumers inside and out. Today, SGLabs leverage these learnings from our research platform, which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve their goals.
At Sleeping Giant we’ve developed a variety of methodologies and models to understand a brands' community. Together, these help our clients and partners truly “know” their consumers inside and out. Today we leverage these learnings, from our Sleeping Giant Labs (SGLabs) research platform which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve this goal.
At Sleeping Giant we’ve developed a variety of methodologies and models to understand a brands' community. Together, these help our clients and partners truly “know” their consumers inside and out. Today we leverage these learnings, from our Sleeping Giant Labs (SGLabs) research platform which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve this goal.
SGLab's synergistic approach
SG's synergistic approach
SG's synergistic approach
SG's synergistic approach
SGLabs has been doing traditional survey and focus group-based research for years, and has achieved amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”
SGLabs' blended research platform enhances our ability to tackle a seemingly unsolvable problem: understanding the unconscious and conscious behavior of a brand’s community. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.
We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”
Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.
We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”
Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.
We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”
Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.
Beyond Loyalty
Armed with true insights, our team creates experiences that help consumers relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. The customer then moves beyond buying a product or enjoying an experience to becoming a member of the community.
Beyond Loyalty
Armed with true information, our team then creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. This feeling of resonance leads to something more significant than loyalty—having a customer who wants to be a part of a brand. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.
Our clients learn a lot from these events
Beyond Loyalty
Armed with true information, our team then creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. This feeling of resonance leads to something more significant than loyalty—having a customer who wants to be a part of a brand. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.
We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer an end to end solution that actually works and we have the case studies to prove it.
Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.
Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.
Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.
The Investment of Curiosity
We use the SGLabs Platform to analyze, then answer so many questions for our clients & the communities we serve, some of them include:
We use the SGLabs Platform to analyze and answer so many questions for our clients and the communities we serve, some of them include:
How is your brand being perceived?
What features do your consumer want and/or need?
What colors influence your community to engage with your brand?
What are the considerations of your consumer along their purchasing journey?
Are you hoping to understand the words that motivate the lifestyles comprising of your community?
How is your brand being perceived?
What features do your consumer want and/or need?
What colors influence your community to engage with your brand?
What are the considerations of your consumer along their purchasing journey?
Are you thinking about using neuroscience research to produce better products and/or marketing communication strategies, but think they are expensive? Think again.
Video, online, mobile, & video gaming content creation - moment by moment analysis allows us to ensure your content is connecting with your community in real time.
Are you hoping to understand the words that motivate the lifestyles comprising of your community?
How is your brand being perceived?
What features do your consumer want and/or need?
What colors influence your community to engage with your brand?
What are the considerations of your consumer along their purchasing journey?
Are you thinking about using neuroscience research to produce better products and/or marketing communication strategies, but think they are expensive? Think again.
Video, online, mobile, & video gaming content creation - moment by moment analysis allows us to ensure your content is connecting with your community in real time.
Are you hoping to understand the words that motivate the lifestyles comprising of your community?
Does your brand need help solving persistent problems?
What’s important to your customers & community members?
What kind of top secret “stuff” are you thinking about?
Are you seeking a change of brand perception and/or attitude via benchmarking?
Are you hoping to understand moment by moment product cognition?
Are there packaging improvements that may be made to influence your consumer to engage with your brand?
Does your brand need help solving persistent problems?
What’s important to your customers & community members?
Are you seeking a change of brand, perception and/or attitude via benchmarking?
What media do the lifestyles that make up your community enjoy?
What kind of top secret “stuff” are you thinking about & will it engage your community?
Are you hoping to understand moment by moment product cognition?
Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?
Does your brand need help solving persistent problems?
What’s important to your customers & community members?
What kind of top secret “stuff” are you thinking about & will it engage your community?
Are you seeking a change of brand, perception and/or attitude via benchmarking?
Are you hoping to understand moment by moment product cognition?
What media do the lifestyles that make up your community enjoy?
Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?
Does your brand need help solving persistent problems?
What’s important to your customers & community members?
What kind of top secret “stuff” are you thinking about & will it engage your community?
Are you seeking a change of brand, perception and/or attitude via benchmarking?
Are you hoping to understand moment by moment product cognition?
What media do the lifestyles that make up your community enjoy?
Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?
Join our Street Team
Join our Street Team
Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.
Our Street Team is comprised of 100's of diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.
SIGN ME UP!
Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.
Our Street Team is comprised of 100's of diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.
SIGN ME UP!
Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.
Our Street Team is comprised of 100's of diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.
SIGN ME UP!
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