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Understand what focus groups can’t

SG's synergistic approach

Understand what focus groups can’t

SG's synergistic approach

Understand what focus groups can’t

SG's synergistic approach

Understand what focus groups can’t

SG's synergistic approach

Understand what focus groups can’t

SG's synergistic approach

At Sleeping Giant we’ve developed a variety of methodologies and models to understand a brands' community. Together, these help our clients and partners truly “know” their consumers inside and out. Today we leverage these learnings, from our Sleeping Giant Labs (SGLabs) research platform which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve this goal.

 

At Sleeping Giant we’ve developed a variety of methodologies and models to understand a brands' community. Together, these help our clients and partners truly “know” their consumers inside and out. Today we leverage these learnings, from our Sleeping Giant Labs (SGLabs) research platform which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve this goal.

 

At Sleeping Giant we’ve developed a variety of methodologies and models to understand a brands' community. Together, these help our clients and partners truly “know” their consumers inside and out. Today we leverage these learnings, from our Sleeping Giant Labs (SGLabs) research platform which implements our Limbic Resonance Model, our Trauma-Informed Brand Model, and the Lifestyle-Driven Personas we identify, to ensure our clients and partners achieve this goal.

Identifying the conscious and unconscious feelings & beliefs of our communities

 

Identifying the conscious and unconscious feelings & beliefs of our communities

 

Identifying the conscious and unconscious feelings & beliefs of our communities

 

Identifying the conscious and unconscious feelings & beliefs of our communities

DEB PET DINNER NI

We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”

Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”

Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”

Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.
 

We’ve been doing traditional survey and focus group-based research for years, and have seen amazing results for our clients. However, these solutions alone can give an incomplete picture. As David Ogilvy once said, “People don't think what they feel, don't say what they think and don't do what they say.”

Our blended research platform enhances our ability to tackle this seemingly unsolvable problem. To understand the unconscious and conscious behavior of a brand’s community, we take a synergistic approach to dive deep into our community's feelings. We gather keen insight and reveal truths that help us know not only what a brand's community does, but how they feel, and why they do what they do.

Beyond Loyalty

Armed with true information, our team then creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. This feeling of resonance leads to something more significant than loyalty—having a customer who wants to be a part of a brand. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.

Beyond Loyalty

Armed with true information, our team then creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. This feeling of resonance leads to something more significant than loyalty—having a customer who wants to be a part of a brand. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.

Our clients learn a lot from these events

Beyond Loyalty

Armed with true information, our team then creates experiences that help people relate to a brand on a deeper level, forming limbic resonance and a sense of belonging within the brand’s community. This feeling of resonance leads to something more significant than loyalty—having a customer who wants to be a part of a brand. The customer moves beyond buying a product or enjoying an experience to becoming a member of the community.

SGS_NI_PETSSlide
SGS S-Biner Dinner-56

 

Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.

 

 

 

Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.

Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.

Approaching someone in the right way, with thoughtful communication and timing, helps individuals begin to open up and reciprocate. This practice also calls for empathy for how community members are living and surfacing core essential values. We've leveraged these learnings from almost 20 years of study and research combining our knowledge with the best, affordable traditional research and neuroscience technologies available globally to offer a platform, end to end solution that actually works and we have the case studies to prove it.

The Investment of Curiosity

We often call to mind the advice our founder received before backpacking through Europe when he was 20, "be curious about other cultures, learn even just a few words, and take the time to help others feel comfortable with you and they will return your effort tenfold." A “small” investment in research on the front-end of any project, product, and/or campaign will help ensure your success and deliver returns in multiples of your investment.

We often call to mind the advice our founder received before backpacking through Europe when he was 20, "be curious about other cultures, learn even just a few words, and take the time to help others feel comfortable with you and they will return your effort tenfold." A “small” investment in research on the front-end of any project, product, and/or campaign will help ensure your success and deliver returns in multiples of your investment.

We often call to mind the advice our founder received before backpacking through Europe when he was 20, "be curious about other cultures, learn even just a few words, and take the time to help others feel comfortable with you and they will return your effort tenfold." A “small” investment in research on the front-end of any project, product, and/or campaign will help ensure your success and deliver returns in multiples of your investment.

 

We often call to mind the advice our founder received before backpacking through Europe when he was 20, "be curious about other cultures, learn even just a few words, and take the time to help others feel comfortable with you and they will return your effort tenfold." A “small” investment in research on the front-end of any project, product, and/or campaign will help ensure your success and deliver returns in multiples of your investment.

DOG DINNER

We use the SGLabs Platform to analyze, then answer so many questions for our clients & the communities we serve, some of them include:

We use the SGLabs Platform to analyze and answer so many questions for our clients and the communities we serve, some of them include:

How is your brand being perceived?

What features do your consumer want and/or need?

What colors influence your community to engage with your brand? 

What are the considerations of your consumer along their purchasing journey?

Are you thinking about using neuroscience research to produce better products and/or marketing communication strategies, but think they are expensive? Think again.

Video, online, mobile, & video gaming content creation -  moment by moment analysis allows us to ensure your content is connecting with your community in real time.

Are you hoping to understand the words that motivate the lifestyles comprising of your community?

How is your brand being perceived?

What features do your consumer want and/or need?

What colors influence your community to engage with your brand? 

What are the considerations of your consumer along their purchasing journey?

Are you thinking about using neuroscience research to produce better products and/or marketing communication strategies, but think they are expensive? Think again.

Video, online, mobile, & video gaming content creation -  moment by moment analysis allows us to ensure your content is connecting with your community in real time.

Are you hoping to understand the words that motivate the lifestyles comprising of your community?

How is your brand being perceived?

What features do your consumer want and/or need?

What colors influence your community to engage with your brand? 

What are the considerations of your consumer along their purchasing journey?

Are you thinking about using neuroscience research to produce better products and/or marketing communication strategies, but think they are expensive? Think again.

Video, online, mobile, & video gaming content creation -  moment by moment analysis allows us to ensure your content is connecting with your community in real time.

Are you hoping to understand the words that motivate the lifestyles comprising of your community?

Does your brand need help solving persistent problems?

What’s important to your customers & community members?

What kind of top secret “stuff” are you thinking about & will it engage your community?

Are you seeking a change of brand, perception and/or attitude via benchmarking?

Are you hoping to understand moment by moment product cognition?

What media do the lifestyles that make up your community enjoy?

Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?

Does your brand need help solving persistent problems?

What’s important to your customers & community members?

Are you seeking a change of brand, perception and/or attitude via benchmarking?

What media do the lifestyles that make up your community enjoy?

What kind of top secret “stuff” are you thinking about & will it engage your community?

Are you hoping to understand moment by moment product cognition?

Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?

Does your brand need help solving persistent problems?

What’s important to your customers & community members?

What kind of top secret “stuff” are you thinking about & will it engage your community?

Are you seeking a change of brand, perception and/or attitude via benchmarking?

Are you hoping to understand moment by moment product cognition?

What media do the lifestyles that make up your community enjoy?

Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?

Does your brand need help solving persistent problems?

What’s important to your customers & community members?

What kind of top secret “stuff” are you thinking about & will it engage your community?

Are you seeking a change of brand, perception and/or attitude via benchmarking?

Are you hoping to understand moment by moment product cognition?

What media do the lifestyles that make up your community enjoy?

Are their packaging improvements that may be made to influence your consumer & community’s engagement and/or to close the sale, no matter what you are selling?

SWM_1338

Join our Street Team

Join our Street Team

  

Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.

Our Street Team is comprised of 100's of diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.

Our Street Team is comprised of 100's of diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

Sleeping Giant provides the platform to gather, analyze, and leverage the data needed to grow your community.

Our Street Team is comprised of 100's of diverse members spanning across generations, cultures, careers, education, and geography. If a brand wants to understand what construction workers, teachers, and/or lawyers think about their products and brand, SG provides the platform for them to do just that. Our Street Team members earn products and other goodies from the brands we work with in exchange for sharing their honest insights.

SIGN ME UP!

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