How do we tell the world that the speed of our new chips is going to stamp out the PC hourglass icon?
Intel, working with Ogilvy PR came to us to build a tool to tell the world that Intel was stamping out the hourglass and the time the world was waiting for these PC's to catch up with their new processing power.
Our team went to work. We conceived, designed and built a game played by community members that competed for the best score on international leaderboards.
The game was used for years and all of the stakeholders felt exceptionally honored to be a part of this cutting edge strategy and campaign. Sleeping Giant has a strong background in using video games to tell brand stories. We utilized everything we had learned to bring this vision to life and create a truly amazing micro experience for this world-class brand.
NITE IZEBrand Therapy, Packaging & Media Package
GAIAIdeation, Animation, Campaign & Development
MAPQUEST. AOL. VERIZONIdeation, Video Production, Software Development & UI/UX
CROCSIdeation & In-store Animation Experience
INTELOnline Interactive Game Experience
tomtomSales Application, Design & Brand
Sally HansenBrand, Shopper Experience
Guess Your SongsProduct Development: Music Platform & Mobile Security Platform
Located in Denver, CO
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