The Business Problem

The Business Problem

How do we tell the world that the speed of our new chips is going to stamp out the PC hourglass icon? 

Intel, working with Ogilvy PR came to us to build a tool to tell the world that Intel was stamping out the hourglass and the time the world was waiting for these PC's to catch up with their new processing power.

Solution

Our Solution

Our team went to work. We conceived, designed and built a game played by community members that competed for the best score on international leaderboards.

Our team went to work. We conceived, designed and built a game played by community members that competed for the best score on international leaderboards.

Results

The Results

The game was used for years and all of the stakeholders felt exceptionally honored to be a part of this cutting edge strategy and campaign. Sleeping Giant has a strong background in using video games to tell brand stories. We utilized everything we had learned to bring this vision to life and create a truly amazing micro experience for this world-class brand.

The game was used for years and all of the stakeholders felt exceptionally honored to be a part of this cutting edge strategy and campaign. Sleeping Giant has a strong background in using video games to tell brand stories. We utilized everything we had learned to bring this vision to life and create a truly amazing micro experience for this world-class brand.