Sleeping Giant Labs (SGLabs)

SG's Unconscious/Conscious

Research Platform

Sleeping Giant Labs (SGLabs)

SG's Unconscious/Conscious

Research Platform

Sleeping Giant Labs (SGLabs)

SG's Unconscious/Conscious

Research Platform

The changing consumer landscape. The same old questions.

  • How can we have authentic conversations with individuals when marketing to communities?
  • How do we figure out how, and when, we should approach these communities?
  • How do we market directly to individuals on a deeper level, not by intrusively tracking them online, but by knowing them?

The changing consumer landscape. The same old questions.

  • How can we have authentic conversations with individuals when marketing to communities?
  • How do we figure out how, and when, we should approach these communities?
  • How do we market directly to individuals on a deeper level, not by intrusively tracking them online, but by knowing them?

The changing consumer landscape. The same old questions.

  • How can we have authentic conversations with individuals when marketing to communities?
  • How do we figure out how, and when, we should approach these communities?
  • How do we market directly to individuals on a deeper level, not by intrusively tracking them online, but by knowing them?

Understand how people tick

Understand how people tick

Understand how people tick

Understand how people tick

People have two minds—conscious and unconscious. They can easily articulate their conscious thoughts and beliefs. But the deep thoughts and beliefs that live in their gut are trickier to share. To truly understand their customers, those are the ones that companies need to understand the most.

Fortunately, we’ve created a proprietary research platform that can tap into both. Through SGLabs we’re able to synergistically look at both the conscious and unconscious feelings and beliefs of our communities. By understanding your brand’s community from multiple angles, we are able to level up the conversations you’re having with your audience.

People have two minds—conscious and unconscious. They can easily articulate their conscious thoughts and beliefs. But the deep thoughts and beliefs that live in their gut are trickier to share. To truly understand their customers, those are the ones that companies need to understand the most.

Fortunately, we’ve created a proprietary research platform that can tap into both. Through Sleeping Giant Labs (SGLabs) we’re able to synergistically look at both the conscious and unconscious feelings and beliefs of our communities. By understanding your brand’s community from multiple angles, we are able to level up the conversations you’re having with your audience.

People have two minds—conscious and unconscious. They can easily articulate their conscious thoughts and beliefs. But the deep thoughts and beliefs that live in their gut are trickier to share. To truly understand their customers, those are the ones that companies need to understand the most.

Fortunately, we’ve created a proprietary research platform that can tap into both. Through Sleeping Giant Labs (SGLabs) we’re able to synergistically look at both the conscious and unconscious feelings and beliefs of our communities. By understanding your brand’s community from multiple angles, we are able to level up the conversations you’re having with your audience.

People have two minds—conscious and unconscious. They can easily articulate their conscious thoughts and beliefs. But the deep thoughts and beliefs that live in their gut are trickier to share. To truly understand their customers, those are the ones that companies need to understand the most.

Fortunately, we’ve created a proprietary research platform that can tap into both. Through Sleeping Giant Labs (SGLabs) we’re able to synergistically look at both the conscious and unconscious feelings and beliefs of our communities. By understanding your brand’s community from multiple angles, we are able to level up the conversations you’re having with your audience.

SGLabs leverages new research technologies and our collective research experience. It combines our expertise in business, marketing, branding, psychology, education, and neuroscience. This diverse team offers powerful insights from traditional research and cutting-edge neuroscience technologies that offer solutions that actually work.

We can’t predict the future or read anyone’s mind per se, but we can help you understand your community’s identity, desires, and behaviors better than ever before. 

SGLabs leverages new research technologies and our collective research experience. It combines our expertise in business, marketing, branding, psychology, education, and neuroscience. This diverse team offers powerful insights from traditional research and cutting-edge neuroscience technologies that offer solutions that actually work.

We can’t predict the future or read anyone’s mind per se, but we can help you understand your community’s identity, desires, and behaviors better than ever before. 

SGLabs leverages new research technologies and our collective research experience. It combines our expertise in business, marketing, branding, psychology, education, and neuroscience. This diverse team offers powerful insights from traditional research and cutting-edge neuroscience technologies that offer solutions that actually work.

We can’t predict the future or read anyone’s mind per se, but we can help you understand your community’s identity, desires, and behaviors better than ever before. 

SGLabs leverages new research technologies and our collective research experience. It combines our expertise in business, marketing, branding, psychology, education, and neuroscience. This diverse team offers powerful insights from traditional research and cutting-edge neuroscience technologies that offer solutions that actually work.

We can’t predict the future or read anyone’s mind per se, but we can help you understand your community’s identity, desires, and behaviors better than ever before. 

SGLabs leverages new research technologies and our collective research experience. It combines our expertise in business, marketing, branding, psychology, education, and neuroscience. This diverse team offers powerful insights from traditional research and cutting-edge neuroscience technologies that offer solutions that actually work.

We can’t predict the future or read anyone’s mind per se, but we can help you understand your community’s identity, desires, and behaviors better than ever before. 

As many answers as you've got questions.

SGLabs Platform analyzes so many things. Some of them include:

As many answers as you've got questions.

Sleep Giant Labs (SGLabs) Platform analyzes so many things. Some of them include:

As many answers as you've got questions

Conscious SGLabs Analysis:

Ethnographic Study

Innovation & Ideation

Product or Concept Validation

Product, Digital, & App Usability

Brand & Product Differentiation

Customer Lifetime Value Analysis

Traditional Surveys Methodologies 

Stakeholder / Consumer Interviews

Product Attributes, Features, & Benefits

Market Segmentation & Lifestyle Analysis

Virtual & (eventually) in-person Experiential Focus Group 

Conscious SGLabs Analysis:

Innovation & Ideation

Ethnographic study

Product or Concept Validation

Customer Lifetime Value Analysis

Brand & Product Differentiation

Product, Digital, & App Usability

Traditional Surveys methodologies

Stakeholder / Consumer Interviews

Product Attributes, Features, & Benefits

Market Segmentation & Lifestyle Analysis

Virtual & (eventually) in-person Experiential Focus Group 

Conscious SGLabs Analysis:

Innovation & Ideation

Ethnographic study

Product Pricing

Market Segmentation

Product or Concept Validation

Brand & Product Differentiation

Product, Digital, & App Usability

Customer Lifetime Value Analysis

Traditional Surveys methodologies

Stakeholder / Consumer Interviews

Product Attributes, Features, & Benefits

Virtual & (eventually) in-person Experiential Focus Group 

Conscious SGLabs Analysis:

Innovation & Ideation

Ethnographic study

Product or Concept Validation

Brand & Product Differentiation

Product, Digital, & App Usability

Customer Lifetime Value Analysis

Stakeholder / Consumer Interviews

Traditional Surveys methodologies

Product Attributes, Features, & Benefits

Market Segmentation & Lifestyle Analysis 

Virtual, (eventually) in-person Experiential Focus Group 

 

Conscious SGLabs Analysis:

Innovation & Ideation

Ethnographic study

Product or Concept Validation

Brand & Product Differentiation

Product, Digital, & App Usability

Customer Lifetime Value Analysis

Traditional Surveys methodologies

Stakeholder / Consumer Interviews

Product Attributes, Features, & Benefits

Market Segmentation & Lifestyle Analysis

Virtual, (eventually) in-person Experiential Focus Group 

 

Unconscious SGLabs Analysis:

Implicit Association

Fast Explicit Testing

Findability

Eye Tracking

Facial Analysis

Production Strategies

Video, Online, & Mobile Analysis (Real Time Engagement)

 

 

Unconscious SGLabs Analysis:

Implicit Association

Fast Explicit testing

Findability

Eye Tracking

Facial Analysis

Production strategies

Video, Online, & Mobile Analysis (Real Time Engagement)

Unconscious SGLabs Analysis:

Implicit Association

Fast Explicit testing

Findability

Eye Tracking

Facial Analysis

Production strategies

Video, Online, & Mobile Analysis (Real Time Engagement)

 

Unconscious SGLabs Analysis

Implicit Association

Fast Explicit testing

Findability

Eye Tracking

Facial Analysis

Production strategies

Video, Online, & Mobile Real Time Engagement

Unconscious SGLabs Analysis:

Implicit Association

Fast Explicit Testing

Findability

Eye Tracking

Facial Analysis

Production Strategies

Video, Online, & Mobile Real Time Engagement

  

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Located in Denver, CO  

 

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