DATA

Consumer research identifies insights, solves problems, and uncovers opportunities. At Sleeping Giant, we use a variety of methods to understand your community. For many years, we have been working to document our process in understanding a brands following, and the Lifestyle-Driven Personas that are attracted to them. 

Once we have a clear understanding of the brands' community, we then work to gather deeper psychographic data to understand their emotions. Then we combine that data with our Limbic Resonance Model, which helps to define an environment where one finds a feeling of belonging. The limbic part of the brain wants to find a familiar, relaxing, stimulating place to settle into and feel included. It's our belief that truly understanding one's community at this level, and combining both of these models into one framework, helps us to create experiences which encourage customer participation and engagement. A sense of belonging is very real and leads customers into becoming community members.  

Consumer research identifies insights, solves problems, and uncovers opportunities. At Sleeping Giant, we use a variety of methods to understand your community. For many years, we have been working to document our process in understanding a brands following, and the Lifestyle-Driven Personas that are attracted to them. 

Once we have a clear understanding of the brands' community, we then work to gather deeper psychographic data to understand their emotions. Then we combine that data with our Limbic Resonance Model, which helps to define an environment where one finds a feeling of belonging. The limbic part of the brain wants to find a familiar, relaxing, stimulating place to settle into and feel included. It's our belief that truly understanding one's community at this level, and combining both of these models into one framework, helps us to create experiences which encourage customer participation and engagement. A sense of belonging is very real and leads customers into becoming community members.  

Consumer research identifies insights, solves problems, and uncovers opportunities. At Sleeping Giant, we use a variety of methods to understand your community. For many years, we have been working to document our process in understanding a brands following, and the Lifestyle-Driven Personas that are attracted to them. 

Once we have a clear understanding of the brands' community, we then work to gather deeper psychographic data to understand their emotions. Then we combine that data with our Limbic Resonance Model, which helps to define an environment where one finds a feeling of belonging. The limbic part of the brain wants to find a familiar, relaxing, stimulating place to settle into and feel included. It's our belief that truly understanding one's community at this level, and combining both of these models into one framework, helps us to create experiences which encourage customer engagement. A sense of belonging is very real and leads customers into becoming community members.