DATA

Consumer research identifies insights, solves problems, and uncovers opportunities. Over the years, we've created a variety of methodologies and models to understand a brands' community and the Lifestyle-Driven Personas who are attracted to them.  

Once we have a clear understanding of what a brands' community likes to do through our Persona research, and how they like to be identified, we work to gather deeper psychographic data to understand the community emotionally. We feed that data into our Limbic Resonance Model. This defines the experience and/or environment which the limbic part of our brain finds more stimulating, more familiar, more fun. These feelings subconsciously help one relax, settle into the moment, and feel like they are a part of something. This feeling leads one to participate in that moment, regardless if that moment is buying a product, enjoying an experience, and/or relating to a brand- your customer wants to be a part of it. 

It's our belief that understanding one's community at this level, knowing not only what a brands community does, but why they do what they do, allows our team to create experiences that help one relate to a brand on a deeper level while helping our clients achieve their goals. 

Consumer research identifies insights, solves problems, and uncovers opportunities. At Sleeping Giant, we use a variety of methods to understand your community. For many years, we have been working to document our process in understanding a brands following, and the Lifestyle-Driven Personas that are attracted to them. 

Once we have a clear understanding of the brands' community, we then work to gather deeper psychographic data to understand their emotions. Then we combine that data with our Limbic Resonance Model, which helps to define an environment where one finds a feeling of belonging. The limbic part of the brain wants to find a familiar, relaxing, stimulating place to settle into and feel included. It's our belief that truly understanding one's community at this level, and combining both of these models into one framework, helps us to create experiences which encourage customer participation and engagement. A sense of belonging is very real and leads customers into becoming community members.  

Consumer research identifies insights, solves problems, and uncovers opportunities. At Sleeping Giant, we use a variety of methods to understand your community. For many years, we have been working to document our process in understanding a brands following, and the Lifestyle-Driven Personas that are attracted to them. 

Once we have a clear understanding of the brands' community, we then work to gather deeper psychographic data to understand their emotions. Then we combine that data with our Limbic Resonance Model, which helps to define an environment where one finds a feeling of belonging. The limbic part of the brain wants to find a familiar, relaxing, stimulating place to settle into and feel included. It's our belief that truly understanding one's community at this level, and combining both of these models into one framework, helps us to create experiences which encourage customer engagement. A sense of belonging is very real and leads customers into becoming community members.