How do we drive traffic to a 21 day Yoga Challenge from their social media channels? When users participate in 10 days of yoga, they create a new habit and are more likely to continue doing yoga over time.
Our team went to work and built an online experience which encouraged community engagement. We crafted a backstory that was based on elements that we all have within us. Then we designed and built an online quiz that drove traffic from social media to be sorted into those elements. Each user was able to learn more about their prevailing element, and was invited into the 21-day Yoga Challenge. Our team also created their Social Media calendar and assets for this social campaign.
This campaign provided the best ROI of any other marketing endeavor for the company to date. Gaia uncovered valuable insights about their users - both new and established subscribers. Prior to this campaign, they had no other way of gathering this kind of consumer data.
NITE IZEBrand Therapy, Packaging & Media Package
GAIAIdeation, Animation, Campaign & Development
MAPQUEST. AOL. VERIZONIdeation, Video Production, Software Development & UI/UX
CROCSIdeation & In-store Animation Experience
INTELOnline Interactive Game Experience
TOMTOMSales Application, Design & Brand
Sally HansenBrand, Shopper Experience
Guess Your SongsProduct Development: Music Platform & Mobile Security Platform
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