Get More Done with Cherwell 

CHERWELL

The Business Problem
Cherwell was seeking a creative elevator pitch style explanation of what their product does and how its even more impactful during the Covid-19 moment we are all experiencing to begin to realign with the C-Suite across industry and around the world.
The Business Problem

How do we drive traffic to a 21 day Yoga Challenge from their social media channels? When users participate in 10 days of yoga, they create a new habit and are more likely to continue doing yoga over time.

Our Solution

Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind. Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management. 

 

 

 

 

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