Get more done with Cherwell
Get more done with Cherwell
Get more done with Cherwell
Get more done with Cherwell
"We engaged Sleeping Giant for their research-first approach. Among the important insights we gained from this work was that our brand was trusted on par with large brands such as IBM amongst our target audiences, which included CIO's and CTO's of Fortune 1,000 companies. We were able to position the brand based on these findings and gain significant market traction." - Scott Gainey, CMO Cherwell
The Business Problem
Cherwell sought a creative, elevator pitch-style explanation of their product offerings & associated benefits/features. Their main goal was to realign with the C-Suite community across their industry, and build trust on a global level.
The Business Problem
Cherwell was seeking a creative elevator pitch style explanation of what their product does and how its even more impactful during the Covid-19 moment we are all experiencing to begin to realign with the C-Suite across industry and around the world.
The Business Problem
Cherwell was seeking a creative elevator pitch style explanation of what their product does and how its even more impactful during the Covid-19 moment we are all experiencing to begin to realign with the C-Suite across industry and around the world.
The Business Problem
How do we drive traffic to a 21 day Yoga Challenge from their social media channels? When users participate in 10 days of yoga, they create a new habit and are more likely to continue doing yoga over time.
Our Solution
Sleeping Giant went to work. We conducted research projects and held strategy sessions. We interpreted the research results & dove into the true ethos of the brand. The team focused on the central idea of trust, and the most important product features to our client. COVID-19 hit in the middle of our creative process, and we knew we had to adjust the strategy slightly, but not completely leave it behind.
Our Solution
Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind.
Our Solution
Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind.
Our Solution
Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind.
Our Solution
Sleeping Giant went to work. We began interpreting research, understanding the true ethos of the brand and how they have built their business. We completed several analysis, research projects, and strategy sessions. The team focused on the idea of trust as we began to understand how well the brand is trusted within its community. Then we focused on the features of the brand that were most important to our client, then Covid-19 hit and we knew we had to adjust the strategy, but not completely leave it behind.
We remained focused on the story we had originally imagined, but added the spherical workplaces into the animation to symbolize the feeling of working alone/at home, while also being supported by a remote team. COVID-19 actually gave us an opportunity to stress the importance of “automation” in this new pandemic-era. We kept the tone of the piece high-level and lighthearted and utilized a fully custom soundtrack to tie it all together.
Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management.
Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management.
Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management.
Our creative team dove deep and added the spherical workplaces into animation so we could symbolize the feeling we were all having of working alone, some of us for the first time, but remaining focused on the story we had already began. One that positioned the brand appropriately at the CIO level, while sharing how the product drove the companies success. We’re now launching the piece, strategizing and executing a media plan that will resonate with their community and drive the success of the brand. Helping them to achieve their goals, share their story, and reposition the company successfully to develop deeper relationships with CIO’s and senior management.
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