Who we are

Who we are

Who we are

Sleeping Giant is a research-driven creative agency. We are here to drive revenue, build loyalty, inspire, and improve lives.  Together we will discover how to Find, Create, and Share your brands' story. 

On average, when our team provides research; strategy; content creation; and media, the campaigns we produce result in 87% Video Completion Rate, a 98% increase in website traffic, and a 23% increase in brand awareness.

Sleeping Giant is a research-driven creative agency. We are here to drive revenue, build loyalty, inspire and improve lives. Together we will discover how to Find, Create and Share your brands' story. Our process has led to over 100 million online experiences, videos, and Apps downloaded and enjoyed. On average, when our team provides the: research; strategy; content creation; and media, the campaigns we produce result in 87% Video Completion Rate, a 98% increase in website traffic, and a 23% increase in brand awareness.

Sleeping Giant is a research-driven creative agency. We are here to drive revenue, build loyalty, inspire, and improve lives.  Together we will discover how to Find, Create and Share your brands' story. Our process has led to over 100 million online experiences, videos, and Apps downloaded and enjoyed. On average, when our team provides the: research; strategy; content creation; and media, the campaigns we produce result in 87% Video Completion Rate, a 98% increase in website traffic, and a 23% increase in brand awareness.

Our process has led to over 100 million online experiences, videos, & Apps downloaded and enjoyed.

Our process has led to over 100 million online experiences, videos, and Apps downloaded and enjoyed.

Our process has led to over 100 million online experiences, videos, and Apps downloaded and enjoyed.

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Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions

As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...

Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions

As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...

What your customers are feeling now is different than what they were feeling last quarter, last month, or even last week. And YOU should know. Our Consumer Emotional Index (CEI) checks in with people on a regular, recurring basis. We explore consumer feelings, attitudes and behaviors as they are today, not the past.

We turn those learnings into insights that brands and communities can use to form a deeper relationship with their communities.

What your customers are feeling now is different than what they were feeling last quarter, last month, or even last week. And YOU should know. Our Consumer Emotional Index (CEI) checks in with people on a regular, recurring basis. We explore consumer feelings, attitudes and behaviors as they are today, not the past.

We turn those learnings into insights that brands and communities can use to form a deeper relationship with their communities.

What your customers are feeling now is different than what they were feeling last quarter, last month, or even last week. And YOU should know. Our Consumer Emotional Index (CEI) checks in with people on a regular, recurring basis. We explore consumer feelings, attitudes and behaviors as they are today, not the past.

We turn those learnings into insights that brands and communities can use to form a deeper relationship with their communities.

Our process is the culmination of almost 20 years of studying how brands should engage with the lifestyles that make up their customer base. We are a team of senior marketing and business execs, psychologists, neuroscientists, researchers, designers, artists, and professors who have been applying psychological learnings to marketing strategies for many years. For our clients who tap into these learnings to inform their brand marketing, the results speak for themselves.

Our process is the culmination of almost 20 years of studying how brands should engage with the lifestyles that make up their customer base. 

Working with giant brands, we believe:

Working with giant brands, we believe

1. Research works. Know how we know that? Research.

2. Our clients come first. Our goals are your goals.

3. It's important to have a revenue first mindset.

4. Attention to detail is paramount.

Research works. Know how we know that? Research.

Our clients come first. Our goals are your goals.

It's important to have a revenue first mindset.

Attention to detail is paramount.

Giant brands we've worked with...

Giant brands we've worked with

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Our clients, partners are sharing

Our clients, partners are sharing

"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

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