Who we are

Who we are

Who we are

Sleeping Giant is a research-driven creative agency. We are here to drive revenue, build loyalty, inspire, and improve lives.  Together, we will discover how to Find, Create, and Share your brands' story. 

On average, when our team provides research; strategy; content creation; and media buying, the campaigns we produce result in 87% Video Completion Rate, a 98% increase in website traffic, and a 23% increase in brand awareness.

Sleeping Giant is a research-driven creative agency. We are here to drive revenue, build loyalty, inspire and improve lives. Together we will discover how to Find, Create and Share your brands' story.

On average, when our team provides the: research; strategy; content creation; and media, the campaigns we produce result in 87% Video Completion Rate, a 98% increase in website traffic, and a 23% increase in brand awareness.

Sleeping Giant is a research-driven creative agency. We are here to drive revenue, build loyalty, inspire, and improve lives.  Together we will discover how to Find, Create and Share your brands' story.

On average, when our team provides the: research; strategy; content creation; and media, the campaigns we produce result in 87% Video Completion Rate, a 98% increase in website traffic, and a 23% increase in brand awareness.

Our process has led to over 100 million online experiences, videos, & Apps downloaded and enjoyed.

Our process has led to over 100 million online experiences, videos, and Apps downloaded and enjoyed.

Our process has led to over 100 million online experiences, videos, and Apps downloaded and enjoyed.

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It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions

As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...

It's Not Your Imagination, Consumers Care Less.

In the early days of the pandemic there was a global sense of solidarity, rallying behind healthcare and frontline workers, and drive thru parties. Many watched viral videos of neighbors socializing on balconies or howling at the moon to feel connected during lockdowns. Now, as Covid-19 numbers climb and vaccinations and masking has become a political wedge, we see folks retreating into their respective corners. We are hearing about burnout in healthcare workers, anger from exhausted caregivers, and passionate pleas from communities where people live, work, and play. Therefore, it’s now more important than ever for companies to explore an approach that authentically engages and connects with communities beyond traditional marketing tactics, as the advertising strategies that worked for your brand in 2019 simply will not work today. Continue reading...

Why Brands Must Have A Deeper Understanding About The Nuance Of Emotions

As the world struggles to cope during this unprecedented time, the value of understanding the nuance of the emotions, individuals are experiencing is critical. Sleeping Giant’s CEI, Consumer Emotional Index, is hard at work to understand and surface consumer feelings, attitudes, and behaviors to empower brands to utilize insights, and to connect on a deeper level. We are experiencing a societal level trauma, which is transforming the way audiences want to interact with brands. Continue reading...

What your customers are feeling now is different than what they were feeling last quarter, last month, or even last week. And YOU should know. Our Consumer Emotional Index (CEI) checks in with 1000+ consumers, at 95% accuracy +/- 2.5% on a regular, recurring basis. We explore their feelings, attitudes, and behaviors as they are today, not the past.

We synthesize this substantial data into insights brands and communities can use to form a deeper relationship with their communities. Our research driven content and communication coalesces in strategies which yield deeper engagement and relationships.

What your customers are feeling now is different than what they were feeling last quarter, last month, or even last week. And YOU should know. Our Consumer Emotional Index (CEI) checks in with 1000+ consumers on a regular, recurring basis. We explore their feelings, attitudes and behaviors as they are today, not the past.

We turn those learnings into insights that brands and communities can use to form a deeper relationship with their communities.

What your customers are feeling now is different than what they were feeling last quarter, last month, or even last week. And YOU should know. Our Consumer Emotional Index (CEI) checks in with 1000+ consumers on a regular, recurring basis. We explore their feelings, attitudes, and behaviors as they are today, not the past.

We turn those learnings into insights that brands and communities can use to form a deeper relationship with their communities.

The CEI is the conscious side of our unconscious/conscious research platform, SGLabs, which is the culmination of almost 20 years of studying how brands should engage with the lifestyles that make up their customer base. Our team of senior marketing and business execs, psychologists, psychotherapists, neuroscientists, researchers, designers, artists, and professors have been applying psychological learnings to marketing strategies for many years. For our clients who tap into these learnings to inform their brand strategies and marketing, the results speak for themselves.

The CEI is the conscious side of our unconscious/conscious research platform SGLabs, which is the culmination of almost 20 years of studying how brands should engage with the lifestyles that make up their customer base. Our team of senior marketing and business execs, psychologists, psychotherapists, neuroscientists, researchers, designers, artists, and professors have been applying psychological learnings to marketing strategies for many years. For our clients who tap into these learnings to inform their brand strategies and marketing, the results speak for themselves.

At SG, we believe in the United Nations Sustainable Development Goals (SDG) and Environmental Sustainability Goals (ESG) movement. The CEI helps companies understand how these initiatives affect their community and what's truly important to them. These insights become critical to their core business, marketing, communication, and product strategies.

At SG, we believe in the United Nations Sustainable Development Goals (SDG) and Environmental Sustainability Goals (ESG) movement. The CEI helps companies understand how these initiatives affect their community and what's truly important to them. These insights become critical to their core business, marketing, communication, and product strategies.

HOW ARE TECHNOLOGISTS FEELING?

HOW ARE TECHNOLOGISTS FEELING?

Working with giant brands, we believe:

Working with giant brands, we believe

1. Research works. Know how we know that? Research.

2. Our clients come first. Our goals are your goals.

3. It's important to have a revenue first mindset.

4. Attention to detail is paramount.

Research works. Know how we know that? Research.

Our clients come first. Our goals are your goals.

It's important to have a revenue first mindset.

Attention to detail is paramount.

Giant brands we've worked with...

Giant brands we've worked with

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Our clients, partners are sharing

Our clients, partners are sharing

"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

"Gary is a passionate, enthusiastic professional and his team did a fantastic job of bringing our executive team through the process of uncovering the truth of the Nite Ize brand. The results of their work were foundational in executing a complete company re-brand, including updated mission statement, visual identity, and brand pillars. Their research into our customer demographics & persona segmentation are the building blocks upon which we are able to make sound strategic marketing decisions to help us achieve our business objectives and continue to drive the BOOM spirit of our innovative brand."
- Rick Case, CEO Nite Ize 

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